Marketing plays an integral role in the success of a business. One type of advertising that’s often overlooked is signage. With adequate signage, you can leave an indelible impact on audiences. Here are some savvy tips on how you can design effective signage for your business.
Make It Easy To Read
People aren’t going to strain their eyes to read your sign. If it’s not decipherable, passersby won’t give it the time of day. With that said, do away with cursive, italics, and other fonts that are difficult to read. Instead, focus on making the letters big, bold, and perceivable. As a result, you can be sure that your message was received.
Monochromatic signs are dull and seldom evoke emotion. On the other hand, signs that are rich with color are more likely to catch the eye. While there’s no reason to be afraid of color, don’t go overboard. In other words, refrain from using neon hues and tacky shades. A sensible color palette will do the trick.
Make It Pop
Less is more is not an approach you should take when designing your sign. You want people to be able to see your sign from a distance. What’s more, you don’t want it to blend in. If your sign fails to stand out, you can be certain that your marketing efforts will be in vain.
Consider Your Spacing
Keep considerable space between both letters and words. If the letters flow together, it’ll be difficult to discern one from the next, and people will be left utterly confused. To avoid frustration, be mindful of your spacing. Look at your sign up close and from afar to determine if the spacing is acceptable.
A lot of people respond positively to visual messages. With that in mind, make it a point to add images to your sign. The catchier the photo, the more likely people will be to take a moment to read your advertisement. For added appeal, consider a three-dimensional image. Those passing by won’t have a choice but to gaze at your sign.
Once your sign has received decent exposure, mix things up. You can change the size, shape, or message to keep audiences on their toes. If your budget allows for it, a complete makeover will prove most rewarding. Otherwise, a few minor alterations will also bolster your image.
A little thought goes a long way when designing your signage. If you’re unsure of how to craft an appealing sign, consider the above advice. With time, you’ll master the art of signage development.